FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH DALAM MEMILIH PEMBIAYAAN AKAD MURABAHAH
Abstract
This study aims to determine the effect of service, promotion, and location on customer interest in choosing murabahah contract financing at BTN Syariah Kcps. Cibinong. The method used is descriptive quantitative. Data collection in this study used a questionnaire in the form of a questionnaire distributed to BTN Syariah Kcps customers. Cibinong which uses murabaha financing. The number of respondents in this study were 40 respondents. The data analysis method used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results of this study indicate that 4 (25%) indicators fall into the very good perception category, and 12 (75%) indicators fall into the good perception category. It was also found that service and location factors had a positive but not significant effect on customer interest in choosing murabahah contract financing as evidenced by looking at the significance value <0.05 (0.783>0.05) for the service factor and 0.451>0.05 for the location factor, while Promotional factors have a positive and significant effect on customer interest in choosing murabahah contract financing as evidenced by a significance value <0.05 (0.039<0.05).
Keywords
Full Text:
PDFReferences
Afrida, Y. (2016). Analisis pembiayaan murabahah di perbankan syariah. Jurnal Ekonomi dan Bisnis Islam, 1(2):156-166. https://doi.org/10.20885/jeki.vol2.iss2.art1
Al Arif, N. R. (2012). Dasar-Dasar Pemasaran Bank Syariah (2nd ed.). Bandung: ALFABETA,cv.
Alfa, A. A. G., Rachmatin, D., & Fitriani, A. (2017). Analisis pengaruh faktor keputusan konsumen dengan structural equation modeling partial least square. Jurnal Eureka Matika, 5(2):59-71.
Ascarya. (2013). Akad dan Produk Bank Syariah (1st ed.). Jakarta: Rajawali Pers.
Devi, bella cynthia, Hoyyi, A., & Mukid, M. A. (2015). Analisa faktor-faktor yang mempengaruhi keputusan pembelian dan kepuasan konsumen pada layanan internet speedy di kota semarang menggunaakan partial least square (pls). Jurnal Gaussian, 4(3), 485–495.
Fadhilah, S. (2021). Pembiayaan murabahah pada perbankan syariah di indonesia. Jurnal Ekonomi Islam, V1(1), 132–152. https://doi.org/10.30829/ajei.v6i1.7767
Fahrudin, M. F., & Yulianti, E. (2015). Pengaruh promosi, lokasi, dan kualitas layanan terhadap keputusan pembelian nasabah Bank Mandiri Surabaya. Journal of Business & Banking, 5(1), 149–162. https://doi.org/10.14414/jbb.v5i1.478
Hakiem, H., Beik, I. S., & Fahmi, I. (2022). Faktor-Faktor yang Memengaruhi Minat Masyarakat Berwakaf Uang/Melalui Uang dalam Mendukung Pembangunan Berkelanjutan Kota Bogor. AL-MUZARA’AH, 10(2), 155–168. https://doi.org/10.29244/jam.10.2.155-168
Hakim, L., & Anwar, A. (2017). Pembiayaan murabahah pada perbankan syariah dalam perspektif hukum di indonesia. Jurnal Ekonomi Syariah Dan Filantropi Islam, 1(2), 212–223.
Huda, A. S., & Farida, I. (2014). Pengaruh pelayanan, promosi dan lokasi terhadap kepuasan konsumen toko joko elektronik di Pati. 1–12.
Junaidi, F. A. H. (2017). Faktor-faktor yang memepengaruhi minat nasabah dalam memilih pembiayaan akad murabahah. Jurnal Ilmiah Mahasiswa, 1(1), 1–30.
Kartika, T., Firdaus, A., & Najib, M. (2020). Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank. Journal of Islamic Marketing, 11(4), 933–959. https://doi.org/10.1108/JIMA-04-2017-0040
Khairunnisa S, Muhlisin sofian, & Yono. (2023). Pengaruh Pengetahuan Produk, Religiusitas dan Kualitas Produk Terhadap Keputusan Pembelian Produk Makanan Olahan Halal di Kota Bogor. Jurnal Kajian Ekonomi & Bisnis Islam, 4(2), 473–491. https://doi.org/10.47467/elmal.v4i2.1669
Nugroho, L. (2021). Bank syariah. 1–12.
Wilardjo, S. B. (2004). Pengertian, Peranan dan perkembangan bank syari’ah di indonesia. 2(1), 1-10.
DOI: https://doi.org/10.32507/ajei.v14i1.1955
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Al-Infaq: Jurnal Ekonomi Islam
Indexed by:
.png)
© Copyright CC BY-SA Al-Infaq: Jurnal Ekonomi Islam, p-ISSN: 2087-2178, e-ISSN: 2579-6453 |
